Why I Joined a Buying Group. Should You?


“SJO is all about working smarter to increase margins, sales, and profits, and they have done just that for us over the years.  We are very thankful to be a member of SJO.”

–       Neil Hennes, Morris Jewelers, Gastonia, NC, member since 1965


“Our time with SJO has been vital to our success. I strongly encourage other stores to become a member.”

–       Harold Ingram, Haywood’s Jewelers, Rocky Mountain, VA, member since 1969


“It is always a great experience going to a SJO show by SJO because of the great environment at the 5-star locations that allow for workable areas and relationship building.”

–       Dan Levinson, Ellis Jewelers, Concord, NC, member since 1966


“The educational seminars provided by SJO gave my business invaluable information that we continue to use.  We are one step ahead of our competition because we are a member.”

–       Craid and Chloe Fisher, Fisher Jewelers, Metairie, LA, member since 2001


“The discounts we receive from being with SJO cannot be beaten. We continue to see an increase in profits.” 

–       Hoyt Hanvey, Hanvey Jewelers, Clinton, South Carolina, member since 1970


“I know there are many choices out there for buying groups, but SJO is such a close knit family of jewelers and vendors, we felt right at home at our first show in Charlotte this year. Many vendors we already deal with are SJO vendors which made it very relevant for us to join the group.”

–       Patrick Pugh, Pugh’s Diamond Jewelers & President of Mid-America Jewelers Association, Zanesville, OH, member since 2014