About SJO

SJO was founded in 1963. The purpose of our buying group is to provide our members with aggressive pre-negotiated terms and discounts from our approved Vendors, superb educational experiences addressing the current trends and issues in the industry, and a top class Show(s) experience. Our Members enjoy working with the best vendors in the industry in a world class Show environment.

By leveraging our group buying power and working together, our Members enjoy increased margins and profits, superb leading edge fellowship with like-minded jewelers getting and sharing ideas for increased profit and efficiencies, and the most aggressive in-store credit card services in the industry along with the best Shows around.